J Cosmet Med 2020; 4(2): 80-84  https://doi.org/10.25056/JCM.2020.4.2.80
Status of provision of semi-permanent makeup on YouTube in South Korea
Hana Kwon, MEd1, Chang-Won Koh, MD2, Yong-Il Shin, MD, PhD3,4
1Korean College of Cosmetic Surgery, Busan, Rep. of Korea, 2Department of Public Health Service, Seoul National University Bundang Hospital, Seongnam, Rep. of Korea, 3Department of Rehabilitation Medicine, Pusan National University School of Medicine, Yangsan, Rep. of Korea, 4Research Institute for Co nvergence of Biomedical Science and Technology, Pusan National University Yangsan Hospital, Yangsan, Rep. of Korea
Yong-Il Shin
E-mail: rmshin01@gmail.com
Received: September 29, 2020; Revised: October 29, 2020; Accepted: November 2, 2020; Published online: December 31, 2020.
© Korean Society of Korean Cosmetic Surgery. All rights reserved.

cc This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Background: YouTube, the most used media platform in the world today, is very universally used by people for getting information. Semi-permanent makeup, which is illegal when practiced by non-medical personnel, is easily accessible everywhere, including social media platforms such as YouTube.
Objective: The purpose of this study is to find out the status of semi-permanent makeup being introduced on YouTube.
Methods: Using the search term “Semi-Permanent Makeup” with YouTube’s search filter function, this study collected 362 videos uploaded in 2020 based on July 21, 2020, and analyzed by types of content, type of uploader, treated area, procedure object, and classification of video content.
Results: The main uploaders of semi-permanent makeup with YouTube are non-medical workers, especially uploading by education institutions (57%). In the survey according to the content classification, the introduction of the practice of semi-permanent makeup was the most at 53%. The most frequently introduced treatment site was eyebrow.
Conclusion: Through this research, we can see that semi-permanent makeup on YouTube is mainly introduced by non-medical personnel, and the contents of eyebrow treatment are dominated.
Keywords: K-beauty; makeup; medical service act; semi-permanent; YouTube
References
  1. Hwang IH. The phrase of popular YouTube contents viewed through instructional design theory masonry features [dissertation]. Seoul: Korea University; 2019.
  2. Azer SA. Understanding pharmacokinetics: are YouTube videos a useful learning resource? Eur Rev Med Pharmacol Sci 2014;18:1957-67.
  3. Ladhari R, Massa E, Skandrani H. YouTube vloggers’ popularity and influence: the roles of homophily, emotional attachment, and expertise. J Retail Consum Serv 2020;54:102027.
    CrossRef
  4. Montemurro P, Porcnik A, Hedén P, Otte M. The influence of social media and easily accessible online information on the aesthetic plastic surgery practice: literature review and our own experience. Aesthetic Plast Surg 2015;39:270-7.
    Pubmed CrossRef
  5. An H. A study on the current status of YouTube beauty channels and structural characteristics of beauty contensts based on Gagne’s 9 instructional events of condition of learning theory. J Korean Soc Cosmetol 2020;26:825-41.
  6. Deter-Wolf A, Robitaille B, Krutak L, Galliot S. The world’s oldest tattoos. J Archaeol Sci Rep 2016;5:19-24.
    CrossRef
  7. Kim SM, Yun SK, Kim HU, Ihm CW. Micropigmentation on scalp and eyebrow scars is worth practicing. Korean J Dermatol 2008;46:305-9.
  8. Koh HJ, Kim YS. A study on the activity of Korean semipermanent make-up system. Korean J Aesthet Cosmetol 2003;1:1123.
  9. Noh YJ. 13 Million people have tattoos... The practitioner is still a ‘criminal’ [Internet]. Seoul: Korea Economic Daily;c2019 [cited 2020 Aug 27]. Available from: https://www.hankyung.com/society/article/2019061403421.
  10. Lee TY. Perception of the risks of and satisfaction with semipermanent makeup and utilization of hairline correction treatments [dissertation]. Daejeon: Hannam University; 2020.
  11. Woo JH, Song YS. A study on the awareness, cosmetic behavior, satisfaction and re-treatment of semi-permanent make up. J Korean Soc Cosmetol 2019;25:91-105.
  12. National Law Information Center. Medical service act [Internet]. Sejong: Korea Ministry of Government Legislation; c2010 [cited 2020 Aug 14]. Available from: http://www.law.go.kr/LSW/eng/engLsSc.do?menuId=2§ion=lawNm&query=medical+service+act&x=0&y=0#liBgcolor24.
  13. National Law Information Center. Violation of the special measures act on health crime enforcement (unauthorized medical service provider)/medical law violation [Internet]. Sejong: Korea Ministry of Government Legislation; c2012 [cited 2020 Aug 14]. Available from: http://www.law.go.kr/LSW/precInfoP.do?mode=0&precSeq=186651.
  14. Haney B. Permanent and semi-permanent micro-pigment treatments. In: Haney B, editor. Aesthetic procedures: nurse practitioner’s guide to cosmetic dermatology. Cham: Springer; 2020. p. 59-66.
    CrossRef
  15. Halliday AJ, Jones DL. Tattoo reaction-a diagnostic clue in neurosarcoidosis. JAMA Neurol 2020;77:1167-8.
    Pubmed CrossRef
  16. Jack CM, Adwani A, Krishnan H. Tattoo pigment in an axillary lymph node simulating metastatic malignant melanoma. Int Semin Surg Oncol 2005;2:28.
    Pubmed KoreaMed CrossRef
  17. Jung YJ. A study on institutionalization of semi-permanent makeup [dissertation]. Gyeongsan: Daegu Haany University;2019.


This Article


Cited By Articles
  • CrossRef (0)

Author ORCID Information

Services
Social Network Service

e-submission

Archives