J Cosmet Med 2020; 4(2): 80-84  https://doi.org/10.25056/JCM.2020.4.2.80
Status of provision of semi-permanent makeup on YouTube in South Korea
Hana Kwon, MEd1, Chang-Won Koh, MD2, Yong-Il Shin, MD, PhD3,4
1Korean College of Cosmetic Surgery, Busan, Rep. of Korea, 2Department of Public Health Service, Seoul National University Bundang Hospital, Seongnam, Rep. of Korea, 3Department of Rehabilitation Medicine, Pusan National University School of Medicine, Yangsan, Rep. of Korea, 4Research Institute for Co nvergence of Biomedical Science and Technology, Pusan National University Yangsan Hospital, Yangsan, Rep. of Korea
Yong-Il Shin
E-mail: rmshin01@gmail.com
Received: September 29, 2020; Revised: October 29, 2020; Accepted: November 2, 2020; Published online: December 31, 2020.
© Korean Society of Korean Cosmetic Surgery. All rights reserved.

cc This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
Background: YouTube, the most used media platform in the world today, is very universally used by people for getting information. Semi-permanent makeup, which is illegal when practiced by non-medical personnel, is easily accessible everywhere, including social media platforms such as YouTube.
Objective: The purpose of this study is to find out the status of semi-permanent makeup being introduced on YouTube.
Methods: Using the search term “Semi-Permanent Makeup” with YouTube’s search filter function, this study collected 362 videos uploaded in 2020 based on July 21, 2020, and analyzed by types of content, type of uploader, treated area, procedure object, and classification of video content.
Results: The main uploaders of semi-permanent makeup with YouTube are non-medical workers, especially uploading by education institutions (57%). In the survey according to the content classification, the introduction of the practice of semi-permanent makeup was the most at 53%. The most frequently introduced treatment site was eyebrow.
Conclusion: Through this research, we can see that semi-permanent makeup on YouTube is mainly introduced by non-medical personnel, and the contents of eyebrow treatment are dominated.
Keywords: K-beauty; makeup; medical service act; semi-permanent; YouTube
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