J Cosmet Med 2020; 4(2): 69-74  https://doi.org/10.25056/JCM.2020.4.2.69
Cosmetic surgery on YouTube: a content analysis of East Asian blepharoplasty-related videos in South Korea
Kyoung-Min Kang1, Yongil Shin, MD, PhD2,3, Kyoungjin Kang, MD, PhD4
1Korean College of Cosmetic Medicine (KCCS), Busan, Rep. of Korea, 2Department of Rehabilitation Medicine, Pusan National University School of Medicine, Yangsan, Rep. of Korea, 3Research Institute for Convergence of Biomedical Science and Technology, Pusan National University Yangsan Hospital, Yangsan, Rep. of Korea, 4Seoul Cosmetic Surgery Clinic, Busan, Rep. of Korea
Kyoungjin Kang
E-mail: safikccs@pascal-world.com
Received: September 29, 2020; Accepted: November 3, 2020; Published online: December 31, 2020.
© Korean Society of Korean Cosmetic Surgery. All rights reserved.

cc This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
Background: As social media gets commonly used worldwide, there is an enormous amount of information available on YouTube. While cosmetic surgery-related content in English on YouTube has been studied priorly, those in Korean have not been explored.
Objective: The purpose of this study is to analyze the status quo of aesthetic-related content, specifically on East Asian blepharoplasty, on YouTube in South Korea.
Methods: The 535 returned videos for the search term ‘SSangkkeopul Susul’, the Korean word for East Asian blepharoplasty, were collected on July 9, 2020, and classified by types of content and uploader, view counts, and length of videos, then, analyze, using Excel (Microsoft).
Results: Fifty five percent of collected videos was to provide surgery-related information, and 20.0% was to show patient experience. Also, 76.8% of the videos were uploaded by medical doctors or clinics, while 13.6% was uploaded by personal accounts and 5.4% by content creators. The most common type of content was surgery-related information uploaded by medical doctors and clinics, followed by patient experience posted by personal channels. The average length of all videos was 4 minutes 46 seconds. However, among the ten most-viewed videos, only one was uploaded by medical doctor and the others were uploaded by non-medical personnel.
Conclusion: Medical doctors have a quantitatively huge influence on cosmetic surgery-related content on YouTube in Korea, which leads the information in those videos more reliable. However, due to the lack of clarity in relevant regulations and the absence of constant monitoring, potentially harmful or sensitive contents are still available on YouTube. Thus, preventative measures at the governmental level are needed.
Keywords: double eyelid surgery; East Asian blepharoplasty; Medical Service Act; YouTube
  1. WISEAPP. App that Koreans use the most [Internet]. Seoul:WISEAPP; c2020 [cited 2020 Aug 11]. Available from: http://naver.me/xFHKNIae.
  2. WISEAPP. Video app that Koreans use the longest time [Internet]. Seoul: WISEAPP; c2020 [cited 2020 Aug 11]. Available from: http://naver.me/xQxyg3ll.
  3. NASMEDIA. 2020 NPR summary report [Internet]. Seoul:NASMEDIA; c2020 [cited 2020 Aug 11]. Available from:https://www.nasmedia.co.kr/%EC%A0%95%EA%B7%B0%EB%B3%B4%EA%B3%A0%EC%84%9C/2020%EB%85%84-4%EC%9B%94-2020-npr-%EC%9A%94%EC%95%BD-%EB%B3%B4%EA%B3%A0%EC%84%9C/.
  4. Almarghoub MA, Alghareeb MA, Alhammad AK, Alotaibi HF, Kattan AE. Plastic surgery on YouTube. Plast Reconstr Surg Glob Open 2020;8:e2586.
    Pubmed KoreaMed CrossRef
  5. Patel A, Gemmiti AL, Ata A, Jun B, Johnson P. Abstract: can you trust what you watch? - an assessment of the quality of information about aesthetic surgery available on YouTube. Plast Reconstr Surg Glob Open 2017;5(9 Suppl):45-6.
    KoreaMed CrossRef
  6. Ward B, Ward M, Nicheporuck A, Alaeddin I, Paskhover B. Assessment of YouTube as an informative resource on facial plastic surgery procedures. JAMA Facial Plast Surg 2019;21:756.
    Pubmed KoreaMed CrossRef
  7. Gallup. Perception of appearance and plastic surgery - comparison of 1994/2004/2015/2020 [Internet]. Seoul: Gallup;c2020 [cited 2020 Aug 10]. Available from: https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1097.
  8. YouTube. YouTube for press [Internet]. San Bruno, CA: YouTube; c2020 [cited 2020 Aug 25]. Available from: https://www.youtube.com/about/press/.
  9. Lee G, Sohn S, Jeong E. Network analysis on the diffusion of fake medical information on YouTube: a case study of a fake news “inserting an onion in the ear to heal earaches”. Health Commun Res 2018;17:97-129.
  10. Metzger MJ, Flanagin AJ, Medders RB. Social and heuristic approaches to credibility evaluation online. J Commun 2010;60:413-39.
  11. Ben Naftali Y, Duek OS, Rafaeli S, Ullmann Y. Plastic surgery faces the web: analysis of the popular social media for plastic surgeons. Plast Reconstr Surg Glob Open 2018;6:e1958.
    Pubmed KoreaMed CrossRef
  12. BBEU TV [Internet]. San Bruno, CA: YouTube; [cited 2020 Aug 13]. Available from: https://www.youtube.com/channel/UC6hkgThmmzaVp86BupHzDHA.
  13. National Law Information Center. Medical service act 2020 c.5. a.56. [Internet]. Sejong: Korea Ministry of Government Legislation; c2020 [cited 2020 Aug 14]. Available f rom: ht tp://w w w.law.go.k r/LSW/eng/engLsSc. do?menuId=2&query=MEDICAL%20SERVICE%20 ACT#liBgcolor24.
  14. National Law Information Center. Enforcement decree of medical service act 2020. a.23. [Internet]. Sejong: Korea Ministry of Government Legislation; c2020 [cited 2020 Aug 14]. Available from: http://www.law.go.kr/LSW/lsInfoP.do?lsiSeq=214803&ancYd=&ancNo=&efYd=20200228&nwJoYnInfo=Y&ancYnChk=0&efGubun=Y&vSct=*#0000.
  15. YouTube. YouTube policies [Internet]. San Bruno, CA: YouTube; c2020 [cited 2020 Aug 17]. Available from: https://support.google.com/youtube/topic/2803176?hl=en-GB&ref_topic=6151248.

This Article

Cited By Articles
  • CrossRef (0)

Author ORCID Information

Social Network Service